Tuesday, January 9, 2007

Jay-Z Teams Up With GM


From EOnline.com:

Sure he lords over the album charts, designs a clothing line (Rocawear), runs a record label (Def Jam), owns sports bars and even a minority stake in the New Jersey Nets, but now Jay-Z is really in the driver's seat, courtesy of General Motors Corp.

The rap mogul turned up in Detroit Saturday night for a GM Style event celebrating the public unveiling of the automaker's new vehicles and concept cars—among them his signature Jay-Z Blue, a 2007 GMC Yukon Denali that he spent more than a year designing in cahoots with GM's Global Color Studio.

"Automotive design, entertainment and fashion have had a profound influence on each other and American culture for generations,” said Ed Welburn, vice president of GM Global Design. “Tonight we're pairing a music icon, Jay-Z, with an automotive icon, the GMC Yukon Denali. Our Global Color Studio worked with Jay-Z to develop a fresh, vibrant color that matched his goals and aesthetics."

Big pimpin', indeed.

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